Strategic Enrollment Management

EDU BA702 Subject & Catalog Number

Description

***ONLY OFFERED FOR OEL STUDENTS*** Colleges and universities are facing unprecedented challenges and uncertainty relating to student enrollment. From dramatic demographic shifts in college-going populations to new policies relating to the admissions process and the use of standardized tests, these changes require strategic enrollment management solutions that cut across traditional institutional boundaries. This module provides an overview of strategic enrollment management, including recruitment, marketing, admissions, financial aid, student retention, and strategic enrollment planning. Students will participate in class discussions of readings and will collaborate on a multi-week group exercise that models the real-world considerations of working in an admissions office of an institution of higher education. Although the primary goal is to build students' understanding of foundational enrollment management processes, the course will also engage students in controversial topics and current debates that have a significant impact on the field, including race-conscious admission and ethics in the use of predictive analytics. Most readings and cases center on the undergraduate context; however, select examples may be drawn from graduate and international admissions and enrollment, depending on students’ interests.
This module is restricted to master's students in online Master's in Education Leadership program. The module has no formal prerequisite courses, and it has been designed to meet the needs of students without prior quantitative, data analysis, or higher education coursework. The course offers an introduction to enrollment management for OEL students interested in policy and practice relating to college admissions, financial aid, and enrollment management.